“The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links,” says Adam Audette, as quoted in the book SEO Experts Reveal the Truth About Marketing.
If you want to improve your website’s ranking in search engine results, you’re hardly alone. SEO, or Search Engine Optimization, is a marketing game worth billions of dollars, and almost everyone is playing. This means that throwing it in as an afterthought isn’t going to work — not when you’re competing against players with expert knowledge of exactly what it takes.
Did you know that search is the number one driver of traffic to content sites? It’s time to improve your SEO strategy. Here are three search engine optimization tips you can keep in mind.
1. Keep a Blog and Update it With Interesting Information
Did you know that companies that blog have, on average, 432% more pages for search ind Continue reading
There’s no doubt that search engine optimization marketing (SEO) is vital for a business’s success, as evidenced by the surge in growth that many SEO firms are experiencing. More than half (61%) of global Internet users research a product online before investing. This means that if a business wants to access this massive audience, they need to maintain an optimized, online presence.
Yet, many businesses are still hesitant about it, because they don’t fully understand how organic search optimization works. While some are okay assuming that these firms wave a wand to magically increase SEO rankings, others aren’t so trusting. They want to know what they’re paying for.
The key to understanding what an SEO firm does is to understand what factors search engines take into account when ranking sites. To help you get a better understanding of this exciting, marketing strategy, here are a few of the most important factors that contribute to SEO rankings.
Obviou Continue reading
When it comes to modern search engine optimization marketing, it’s absolutely important to think about the big picture. Search engines want to deliver their end users the best possible results, which are up-to-date, high-quality pages that are relevant to their interests. The best search engine optimization services will cater to these factors more than the technical details.
Here’s a short list of search engine optimization tips that will help your site focus in on what search engines truly want.
1. Keyword Research.
Using the right target keywords will help improve your site’s relevancy for certain searches, and is one of the most important things you can do. It can actually make or break your site. Think about the things that a potential customer would type in to Google if they wanted to find your site. For example, if you ran a pizzeria, a good keyword might perhaps be “best pizza place around.” It’s easy enough to find the right keywords, because there are s Continue reading
In case you were living under a rock, search engine optimization, or SEO, is the most effective online marketing strategy there is. An SEO strategy is meant to increase a site’s online visibility through an improvement in search engine rankings. The idea is that the more web traffic a site receives, the more business leads it gets. The more business leads, the more sales.
However, knowing what the SEO basics are and knowing how to implement an SEO campaign are two different things. SEO techniques can get pretty complex and complicated, so it’s easy to get overwhelmed whilst learning them. To keep you from getting too stressed out, here are a few of the more simple SEO techniques, which can be easily implemented in your spare time.
1. Keep Your Site Updated.
Think about things from the search engines’ perspectives. They want to deliver their users the most high-quality, relevant results. An big indicator of quality and relevancy is the publication date. If a page Continue reading
In the world of search engine optimization, you can wear one of two different hats: white or black. White hat SEO is a blanket term that denotes you play by the rules when it comes to creating compelling, engaging content that’s both useful to its readers and that doesn’t attempt to pull any cunning tricks to get past the search engine algorithms.
Black hat SEO, on the other hand, tends to fight dirty. These methods were dreamed up with the sole intention of getting more clicks out of doing less work, which makes them totally frowned upon by Google and every other major search engine on the web today. So, how can you be on the lookout for the clever tricks black hat SEO experts might utilize? You just have to know which ones to look for.
To find out if your hired hands are spinning you right round, baby, take a closer look at the content they’re writing. Article spinning means taking one article and rewording it again and again in order to avoid bei Continue reading
You run a small, web-based company that sells hiking boots (and other stylish footwear) out of Seattle. You’re good about updating your website regularly with informative, engaging blog posts and colorful content. You always push that content out to your Facebook and Twitter pages for more clicks, too. That’s all helped you sustain a loyal and ever-expanding customer base that extends to consumers all over North America.
But you can’t underestimate the full scope of maintaining a fun, functional online persona, and social media plays a key role in doing so. One of the things that’s made social media so universally loved is how it encourages dialogue on both sides — and in many cases, from perspectives you wouldn’t have considered otherwise. When you’re a business, you have to be mindful of how that can affect your persona, especially when it comes to dealing with customer service issues.
For example, did you know that…
Web users don’t like to be kept waiting.
Ne Continue reading
“Good SEO work only gets better over time. It’s search engine tricks that need to keep changing when the ranking algorithms change,” said Jill Whalen, a former website SEO consultant. Understanding the difference between quality SEO, and SEO “tricks” — also known as black hat SEO — will be key for businesses that want to move forward with their online marketing campaigns in 2014.
The practice of search engine optimization has seen some big changes in the last few years with multiple changes, including the major algorithm updates of Penguin, Panda and most recently, Hummingbird. For this reason, we’ve compiled a quick list of SEO services do’s and don’ts for 2014.
DO: Get inbound links to your website from other websites%3Cbr%3E
DON’T: Pay for links inserted into poor quality content on badly performing websites%3Cbr%3E
- Explanation: Five years ago, 500 inbound links for $30 might have been a great deal. Today, it could actua Continue reading
If you own a small business, there is a good chance that you have heard the terms “Search Engine Optimization” (SEO), or “social media reseller” before. You are likely to have a million questions upon learning about this technique of internet marketing, such as “what is an SEO campaign exactly?” “What makes one private label SEO campaign better than another?” or “Does SEO marketing actually work?”
I am writing in hopes of answering these pressing questions you may have pertaining to SEO. Having six years experience working for an internet marketing firm, I trust that you will find my advice and information very helpful as you begin your campaign of being an internet marketing reseller.
1. What Is an SEO campaign?
Let us address the first question I listed…what exactly is SEO? Well, there are a few different strategies to choose from when looking for the best SEO company. The most successful of them, however, is known as content creation. The ultimate goal of a using the best SEO t Continue reading
Those wondering if it is worth it or not to hire an SEO marketing firm should take a good look at how search engine optimization has changed just over the past few years. A few years ago, the most experienced New York and DC SEO firms were comfortable using techniques like stuffing and spinning. Nowadays however, people come to an SEO marketing firm for high quality content and social media promotion.
An October 28 article on SearchEngineJournal.com discussed how search marketers can use websites like Tumblr for both social media and SEO marketing. As a combination of social network platform and blogging site, Tumblr could be the next big thing for SEO experts to capitalize on for their clients.
An SEO firm should be able to work with a wide range of clients, understanding that each one of them will require a unique search engine optimization campaign. Even businesses that are going after the same audience will want to put out a unique message. An SEO services company that does not t Continue reading
Did you know that about 60% of people do not know what SEO stands for? If your organization already knows that SEO stands for search engine optimization, then you can consider yourselves ahead of the game. However, to really get ahead in internet marketing, it takes more than just knowing that SEO is out there. You may want to hire a professional SEO firm to take advantage of the benefits that internet marketing can provide. As you move through the process of making that big decision, here are three questions you might ask yourself.
- What Makes SEO Experts Actually Experts?
Individual SEO experts or professional SEO firms are more than just knowledgeable and skilled at pulling off internet marketing activities. They are agile, and are willing to change their SEO strategy to adapt to the ever-changing landscape of search engine optimization. Google makes numerous changes to its algorithm, sometimes every single day, and only publicizes very major changes.
When they do ta Continue reading