Before Investing in SEO, Get Informed about These Three Facts

Did you know that search engines are an intrinsic part of how consumers interact with their online environment? In fact, 90% of online experiences begin with a search engine. It’s not hard to see how important search engines are for promoting your company’s goods or services.

You’ve also probably realized that there’s no instant solution to having a top ranking. Did you know that 80% of people using search engines never click past the first page of results? If you want more web visibility, you’re going to want to invest in SEO services, or Search Engine Optimization. But before investing, get informed. Here are three important things you should know about SEO.

1. SEO is Constantly Changing

“What worked in 2010 won’t be effective in 2013” is a pretty basic, yet incredibly important, rule in SEO. If you’re in conversation with a firm whose SEO strategy still relies heavily on link baited press releases, get out now. Some of the latest updates to the Google search eng Continue reading

Do Not Get Swallowed up by Search Engines, Have an SEO Strategy

When you need search engine optimization, it can be tempting to simply use all of the free advice given by blogs and websites across the internet. It seems these days that every part time internet marketer is able to do a little SEO on the side. Creating an SEO strategy cannot be that difficult, can it?

Before you jump in for a little DIY SEO, consider the SEO basics. Every single day, Google sees approximately 3 billion searches. Google holds the majority share of the internet search engine market, with about 83% of all users preferring Google. Consider also that Google has its thumb on the rules and algorithms that determine how sites rank when everyone goes searching on its search engine. Approximately 70% of all search results that get clicked in search engines are organic results. This is where SEO comes in, since it uses the rules as a guide to raise natural rankings.

Any SEO company might specialize in SEO services, paid advertising, social media integration, and more. Creati Continue reading