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Three Simple SEO Techniques
In case you were living under a rock, search engine optimization, or SEO, is the most effective online marketing strategy there is. An SEO strategy is meant to increase a site’s online visibility through an improvement in search engine rankings. The idea is that the more web traffic a site receives, the more business leads…
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How to Tell if Your SEO Writers are Using Black Hat Practices
In the world of search engine optimization, you can wear one of two different hats: white or black. White hat SEO is a blanket term that denotes you play by the rules when it comes to creating compelling, engaging content that’s both useful to its readers and that doesn’t attempt to pull any cunning tricks…
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How Social Media Can Help Boost Customer Service Relations
You run a small, web-based company that sells hiking boots (and other stylish footwear) out of Seattle. You’re good about updating your website regularly with informative, engaging blog posts and colorful content. You always push that content out to your Facebook and Twitter pages for more clicks, too. That’s all helped you sustain a loyal…
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Important SEO Do’s and Don’ts for Upcoming 2014
“Good SEO work only gets better over time. It’s search engine tricks that need to keep changing when the ranking algorithms change,” said Jill Whalen, a former website SEO consultant. Understanding the difference between quality SEO, and SEO “tricks” — also known as black hat SEO — will be key for businesses that want to…