In case you were living under a rock, search engine optimization, or SEO, is the most effective online marketing strategy there is. An SEO strategy is meant to increase a site’s online visibility through an improvement in search engine rankings. The idea is that the more web traffic a site receives, the more business leads it gets. The more business leads, the more sales.
However, knowing what the SEO basics are and knowing how to implement an SEO campaign are two different things. SEO techniques can get pretty complex and complicated, so it’s easy to get overwhelmed whilst learning them. To keep you from getting too stressed out, here are a few of the more simple SEO techniques, which can be easily implemented in your spare time.
1. Keep Your Site Updated.
Think about things from the search engines’ perspectives. They want to deliver their users the most high-quality, relevant results. An big indicator of quality and relevancy is the publication date. If a page Continue reading
In the world of search engine optimization, you can wear one of two different hats: white or black. White hat SEO is a blanket term that denotes you play by the rules when it comes to creating compelling, engaging content that’s both useful to its readers and that doesn’t attempt to pull any cunning tricks to get past the search engine algorithms.
Black hat SEO, on the other hand, tends to fight dirty. These methods were dreamed up with the sole intention of getting more clicks out of doing less work, which makes them totally frowned upon by Google and every other major search engine on the web today. So, how can you be on the lookout for the clever tricks black hat SEO experts might utilize? You just have to know which ones to look for.
To find out if your hired hands are spinning you right round, baby, take a closer look at the content they’re writing. Article spinning means taking one article and rewording it again and again in order to avoid bei Continue reading
You run a small, web-based company that sells hiking boots (and other stylish footwear) out of Seattle. You’re good about updating your website regularly with informative, engaging blog posts and colorful content. You always push that content out to your Facebook and Twitter pages for more clicks, too. That’s all helped you sustain a loyal and ever-expanding customer base that extends to consumers all over North America.
But you can’t underestimate the full scope of maintaining a fun, functional online persona, and social media plays a key role in doing so. One of the things that’s made social media so universally loved is how it encourages dialogue on both sides — and in many cases, from perspectives you wouldn’t have considered otherwise. When you’re a business, you have to be mindful of how that can affect your persona, especially when it comes to dealing with customer service issues.
For example, did you know that…
Web users don’t like to be kept waiting.
Ne Continue reading
“Good SEO work only gets better over time. It’s search engine tricks that need to keep changing when the ranking algorithms change,” said Jill Whalen, a former website SEO consultant. Understanding the difference between quality SEO, and SEO “tricks” — also known as black hat SEO — will be key for businesses that want to move forward with their online marketing campaigns in 2014.
The practice of search engine optimization has seen some big changes in the last few years with multiple changes, including the major algorithm updates of Penguin, Panda and most recently, Hummingbird. For this reason, we’ve compiled a quick list of SEO services do’s and don’ts for 2014.
DO: Get inbound links to your website from other websites%3Cbr%3E
DON’T: Pay for links inserted into poor quality content on badly performing websites%3Cbr%3E
- Explanation: Five years ago, 500 inbound links for $30 might have been a great deal. Today, it could actua Continue reading