Three Tips for Using Competitive SEO Strategies

“The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links,” says Adam Audette, as quoted in the book SEO Experts Reveal the Truth About Marketing.
%3Cbr%3E
If you want to improve your website’s ranking in search engine results, you’re hardly alone. SEO, or Search Engine Optimization, is a marketing game worth billions of dollars, and almost everyone is playing. This means that throwing it in as an afterthought isn’t going to work — not when you’re competing against players with expert knowledge of exactly what it takes.
%3Cbr%3E
Did you know that search is the number one driver of traffic to content sites? It’s time to improve your SEO strategy. Here are three search engine optimization tips you can keep in mind.
%3Cbr%3E
1. Keep a Blog and Update it With Interesting Information
%3Cbr%3E
Did you know that companies that blog have, on average, 432% more pages for search ind Continue reading

Top Three SEO Ranking Factors

There’s no doubt that search engine optimization marketing (SEO) is vital for a business’s success, as evidenced by the surge in growth that many SEO firms are experiencing. More than half (61%) of global Internet users research a product online before investing. This means that if a business wants to access this massive audience, they need to maintain an optimized, online presence.

Yet, many businesses are still hesitant about it, because they don’t fully understand how organic search optimization works. While some are okay assuming that these firms wave a wand to magically increase SEO rankings, others aren’t so trusting. They want to know what they’re paying for.

The key to understanding what an SEO firm does is to understand what factors search engines take into account when ranking sites. To help you get a better understanding of this exciting, marketing strategy, here are a few of the most important factors that contribute to SEO rankings.

Content.

Obviou Continue reading

Three Easy Ways to Boost Your Search Engine Ranking

When it comes to modern search engine optimization marketing, it’s absolutely important to think about the big picture. Search engines want to deliver their end users the best possible results, which are up-to-date, high-quality pages that are relevant to their interests. The best search engine optimization services will cater to these factors more than the technical details.

Here’s a short list of search engine optimization tips that will help your site focus in on what search engines truly want.

1. Keyword Research.

Using the right target keywords will help improve your site’s relevancy for certain searches, and is one of the most important things you can do. It can actually make or break your site. Think about the things that a potential customer would type in to Google if they wanted to find your site. For example, if you ran a pizzeria, a good keyword might perhaps be “best pizza place around.” It’s easy enough to find the right keywords, because there are s Continue reading