DC SEO http://dcseo.us Best SEOs in Washington DC Tue, 25 Mar 2014 16:05:41 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.11 Three Tips for Using Competitive SEO Strategies http://dcseo.us/2014/03/three-tips-for-using-competitive-seo-strategies/ Tue, 25 Mar 2014 16:05:41 +0000 http://dcseo.us/?p=77 Continue reading ]]> “The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links,” says Adam Audette, as quoted in the book SEO Experts Reveal the Truth About Marketing.
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If you want to improve your website’s ranking in search engine results, you’re hardly alone. SEO, or Search Engine Optimization, is a marketing game worth billions of dollars, and almost everyone is playing. This means that throwing it in as an afterthought isn’t going to work — not when you’re competing against players with expert knowledge of exactly what it takes.
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Did you know that search is the number one driver of traffic to content sites? It’s time to improve your SEO strategy. Here are three search engine optimization tips you can keep in mind.
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1. Keep a Blog and Update it With Interesting Information
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Did you know that companies that blog have, on average, 432% more pages for search indexing? The trick to converting blog views into better ranking for your website is to provide useful information of the type people will be Googling for — not reiterating over and over why your company is the best. Good SEO is not like traditional marketing — it subtly leads people to your website and builds your website as an authority on a subject, rather than trying to convince them cold turkey that you matter.
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2. Use Free Search Engine Optimization Tools
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There are a ton of free tools available for websites to use, if you just bother to look for them. One tool you should definitely look for is a link-tester. These websites will go through your inbound and outbound links to check for quality. Low-quality links tend to drop you in rank, and if you find them, you can do a disavow. Similarly, if links on your own pages are dead, you’ll want to remove them — Google assumes pages with dead links are older, and grades them as less relevant to users. Google Analytics itself can be a useful tool for SEO since it can help you understand viewer bounce rates and what demographics your site tends to appeal to.
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3. Work with an SEO Company
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Were you one of those kids who convinced yourself you wouldn’t have to buy food when you were an adult because you could plant it all yourself in the backyard? For most people, this proves a lot more work, space, investment and time than it’s worth. SEO is like this. From a beginner perspective it might seem easy enough to plant a seed, but unless you want to buy a farm, you’re better off leaving this type of work to the SEO experts.
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Have you gotten help from SEO experts? Let us know in the comments.

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Top Three SEO Ranking Factors http://dcseo.us/2014/03/top-three-seo-ranking-factors/ Mon, 17 Mar 2014 15:43:42 +0000 http://dcseo.us/?p=75 Continue reading ]]> There’s no doubt that search engine optimization marketing (SEO) is vital for a business’s success, as evidenced by the surge in growth that many SEO firms are experiencing. More than half (61%) of global Internet users research a product online before investing. This means that if a business wants to access this massive audience, they need to maintain an optimized, online presence.

Yet, many businesses are still hesitant about it, because they don’t fully understand how organic search optimization works. While some are okay assuming that these firms wave a wand to magically increase SEO rankings, others aren’t so trusting. They want to know what they’re paying for.

The key to understanding what an SEO firm does is to understand what factors search engines take into account when ranking sites. To help you get a better understanding of this exciting, marketing strategy, here are a few of the most important factors that contribute to SEO rankings.

Content.

Obviously, a website’s content is going to be a huge SEO ranking factor. Imagine if the top result for your search yielded a website written in broken English that simply repeated your keywords over and over again, offering nothing of use to you?

Search engines want high-quality, relevant, up-to-date website–all of which are determined by a site’s content. They keywords woven in to the site’s text help determine relevancy, and the frequency at which a site is updated through blogs or news pages help search engines determine whether the site has the most up-to-date information.

HTML and Architecture.

While it’s certainly possible for a business owner to run a blog themselves and handle the content aspect of their SEO ranking, handling the site’s HTML and architecture is something entirely different. It’s a highly technical, complicated aspect. SEO rankings are affected by meta data, headers, HTML structure, crawl rates, duplicate content, site speed, URL simplicity, and mobile compatibility–all of which can be deftly handled by an SEO marketing company.

Off-Page Factors.

Believe it or not, the website alone doesn’t determine its SEO ranking. Links and trust are the two most important off-site factors. Links to and from other websites help create more access points for both users and search engines. The more links, the more accessible it is, which means more traffic. Link authority, site history, and site identity also influence SEO rankings by improving the trust factor.

These are just a few of the most important SEO ranking factors. If you have any questions, feel free to ask in the comments!

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Three Easy Ways to Boost Your Search Engine Ranking http://dcseo.us/2014/03/three-easy-ways-to-boost-your-search-engine-ranking/ Thu, 06 Mar 2014 16:43:30 +0000 http://dcseo.us/?p=73 Continue reading ]]> When it comes to modern search engine optimization marketing, it’s absolutely important to think about the big picture. Search engines want to deliver their end users the best possible results, which are up-to-date, high-quality pages that are relevant to their interests. The best search engine optimization services will cater to these factors more than the technical details.

Here’s a short list of search engine optimization tips that will help your site focus in on what search engines truly want.

1. Keyword Research.

Using the right target keywords will help improve your site’s relevancy for certain searches, and is one of the most important things you can do. It can actually make or break your site. Think about the things that a potential customer would type in to Google if they wanted to find your site. For example, if you ran a pizzeria, a good keyword might perhaps be “best pizza place around.” It’s easy enough to find the right keywords, because there are several free tools available that can help, like Wordtracker.

2. Blogs.

Now that you’ve got your keywords, is it enough to just put them in the headings and text of your site and nowhere else? Of course not. This is where blogs come in. The first and most foremost benefit of maintaining a blog on your site is that it gives you an easy way to weave more keywords in. Secondly, blogs let search engines know that your site has been recently updated, which allows search engines to naturally infer that your information is all up-to-date.

3. Social Media.

It’s not enough to just post blogs to the web–you’ve got to have a way to distribute them. Social media provides an excellent opportunity to get your site’s web content in front of potential customers. What’s more, a recent study of search engine optimization by Searchmetrics found a correlation between search rankings and social interactions–the more shares, likes, and comments that a page had, the better its search ranking was.

With these search engine optimization techniques, your site will undoubtedly improve its rankings. Keep in mind that search engine optimization takes patience and diligence, and while rankings won’t improve over night, they’ll gradually get to where you want them to be. If you have any questions, feel free to ask in the comments.

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Three Simple SEO Techniques http://dcseo.us/2014/02/three-simple-seo-techniques/ Fri, 21 Feb 2014 17:23:59 +0000 http://dcseo.us/?p=71 Continue reading ]]> In case you were living under a rock, search engine optimization, or SEO, is the most effective online marketing strategy there is. An SEO strategy is meant to increase a site’s online visibility through an improvement in search engine rankings. The idea is that the more web traffic a site receives, the more business leads it gets. The more business leads, the more sales.

However, knowing what the SEO basics are and knowing how to implement an SEO campaign are two different things. SEO techniques can get pretty complex and complicated, so it’s easy to get overwhelmed whilst learning them. To keep you from getting too stressed out, here are a few of the more simple SEO techniques, which can be easily implemented in your spare time.

1. Keep Your Site Updated.

Think about things from the search engines’ perspectives. They want to deliver their users the most high-quality, relevant results. An big indicator of quality and relevancy is the publication date. If a page is seven years old, it likely doesn’t contain the latest, most up-to-date information on a given subject, so it’ll rank lower than a page that was updated last month. Websites have got to be updated frequently.

The easiest SEO techniques to accomplish these goals are to start blogs or news sections for your site. This will allow you to publish fresh content, build pages, and incorporate more keywords.

Another benefit of such SEO techniques is that your site will accrue more pages and more content the more frequently it’s updated. This means that your site will get more keywords woven in, which increases its odds of generating search engine traffic.

2. Create a Sitemap.

Another of the most simple SEO techniques is to build a sitemap. You see, search engines’ indexing programs, which are referred to as spiders (since they crawl around the world wide web) analyze new websites or new content and add it to the lists of pages that will get displayed as a response to users’ search queries.

Building a sitemap makes it easier for spiders to crawl around your site. This is a page that lists links to every other page on the website. There are tons of automated tools that you can use to generate these vital pages to make your life easier, and you always have the option of doing it by hand if your site is small enough.

3. Build Your Internal Links.

Your site’s visitors should be able to get anywhere on your site within three clicks. In order to do that, you’ve got to build a good network of internal links. This another of the SEO techniques meant to expedite a spider’s movements and cataloguing of your page. You can build internal links by having a more robust toolbar, linking back to earlier blog posts in more recent ones, including links on one section directly to corresponding sections, and more. Building these links can really help users find the info they’re looking for.

These are just a few of the SEO techniques that you can do quickly and directly affect your site’s search ranking. If you have any questions about these SEO techniques, feel free to ask in the comments.

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How to Tell if Your SEO Writers are Using Black Hat Practices http://dcseo.us/2014/02/how-to-tell-if-your-seo-writers-are-using-black-hat-practices/ Wed, 19 Feb 2014 17:25:49 +0000 http://dcseo.us/?p=69 Continue reading ]]> In the world of search engine optimization, you can wear one of two different hats: white or black. White hat SEO is a blanket term that denotes you play by the rules when it comes to creating compelling, engaging content that’s both useful to its readers and that doesn’t attempt to pull any cunning tricks to get past the search engine algorithms.

Black hat SEO, on the other hand, tends to fight dirty. These methods were dreamed up with the sole intention of getting more clicks out of doing less work, which makes them totally frowned upon by Google and every other major search engine on the web today. So, how can you be on the lookout for the clever tricks black hat SEO experts might utilize? You just have to know which ones to look for.

Article Spinning

To find out if your hired hands are spinning you right round, baby, take a closer look at the content they’re writing. Article spinning means taking one article and rewording it again and again in order to avoid being detected as the same by the search engine algorithms. But though it might beat the machines, it certainly won’t fool your readers — and content marketing has never been higher up on the priorities list than it is in 2014. SEO experts don’t need to spin their content because they can create it. Those are the SEO companies you want handling your online marketing campaigns.

Splogging

Oh boy, another mash-up term? Yes, splogging is a combination of “spam” and “blogging,” which makes it even less readable than normal poor-quality blog writing. Again, churning out low-quality blog posts that are written as quickly as possible to build up SEO influence in search engines might fly by algorithms, but not by real humans reading it. These splog posts tend to be riddled with back links to other sites, so look out for where your SEO campaign content is actually ending up. Remember, the more cringe-worthy the website, the less good you’re actually doing your website.

Keyword Stuffing

“SEO is important because SEO is the biggest SEO trend in the SEO marketing world today.” Now, does that sentence actually make any sense? Absolutely not, plus it’s got the term “SEO” wedged in four times. But that’s exactly the kind of keyword stuffing that some SEO firms have taken to creating so they can get more traction out of a blog post. Couple keyword stuffing (which makes for borderline unreadable articles, by the way) with spinning and splogging, and you can see why black hat SEO methods are so damaging to a company’s reputation in the search rankings.

Hidden Text and Links

This one isn’t too much of an issue anymore because Google’s become a pro at detecting it. Still, once upon a time, wannabe SEO experts brainstormed the bright idea of planting tons of keywords in the background of a webpage but making them the same color as the background itself. That meant no one could tell they were there — except the search algorithms, of course. Luckily, this practice died out pretty quickly once Google caught wind of it, though the uninitiated may still attempt to pass it off as fresh content. Always highlight the page to see any hidden text lying in wait.

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How Social Media Can Help Boost Customer Service Relations http://dcseo.us/2014/02/how-social-media-can-help-boost-customer-service-relations/ Wed, 12 Feb 2014 22:50:18 +0000 http://dcseo.us/?p=67 Continue reading ]]> You run a small, web-based company that sells hiking boots (and other stylish footwear) out of Seattle. You’re good about updating your website regularly with informative, engaging blog posts and colorful content. You always push that content out to your Facebook and Twitter pages for more clicks, too. That’s all helped you sustain a loyal and ever-expanding customer base that extends to consumers all over North America.

But you can’t underestimate the full scope of maintaining a fun, functional online persona, and social media plays a key role in doing so. One of the things that’s made social media so universally loved is how it encourages dialogue on both sides — and in many cases, from perspectives you wouldn’t have considered otherwise. When you’re a business, you have to be mindful of how that can affect your persona, especially when it comes to dealing with customer service issues.

For example, did you know that…

Web users don’t like to be kept waiting.

Nearly 42% of all consumers expect a company to respond within an hour of posting a general inquiry to their Facebook wall or asking a question on Twitter. If it’s a complaint, however, that percentage jumps up to 72%. And there’s typically no difference between posts made on weekdays and during regular business hours and those made on nights and weekends. In other words, customers want answers, and they want them now. That’s something you simply can’t gloss over.

If they’re not satisfied online, customers tend to pick up the phone.

Studies show that 40% of consumers whose questions or complaints went unanswered on social media called the company directly. Now, there’s nothing wrong with fielding customer service calls, but when they’re directly related to an issue that could have been solved with a quick Facebook or Twitter post, that becomes a workflow problem. Instead of selling more shoes, now you’re dealing with a mini-crisis that’s already escalated beyond a basic customer service issue — and that’s never good for business.

Social media and SEO reports are wound a lot more closely than you think.

As important as social media is for directly addressing the customer, it’s been shown how crucial it also is in the world of search engine optimization companies, SEO reports and other aspects of the online marketing world. Currently, 80% of search marketers believe that sharing content on social media channels is going to play a more important role in ranking in the near future. That means SEO firms are linking social media and SEO reports in dozens of ways, especially because nearly three-quarters of businesses use social media to gain more consumers. And those kinds of numbers are exactly what’s needed to give any business — shoe retailer or otherwise — a serious boost in the online marketing realm.

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Important SEO Do’s and Don’ts for Upcoming 2014 http://dcseo.us/2014/02/important-seo-dos-and-donts-for-upcoming-2014/ Thu, 06 Feb 2014 18:51:12 +0000 http://dcseo.us/?p=65 Continue reading ]]> “Good SEO work only gets better over time. It’s search engine tricks that need to keep changing when the ranking algorithms change,” said Jill Whalen, a former website SEO consultant. Understanding the difference between quality SEO, and SEO “tricks” — also known as black hat SEO — will be key for businesses that want to move forward with their online marketing campaigns in 2014.
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The practice of search engine optimization has seen some big changes in the last few years with multiple changes, including the major algorithm updates of Penguin, Panda and most recently, Hummingbird. For this reason, we’ve compiled a quick list of SEO services do’s and don’ts for 2014.
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DO: Get inbound links to your website from other websites%3Cbr%3E
DON’T: Pay for links inserted into poor quality content on badly performing websites%3Cbr%3E

  • Explanation: Five years ago, 500 inbound links for $30 might have been a great deal. Today, it could actually backfire on your website. Google’s own head of web spam, Matt Cutts, has said that, “Some of the tools that we built… can also be used to spot link buying. People sometimes think they can buy links without a footprint.” Linking isn’t always a bad thing — in fact, it’s necessary for your company to grow. But when you’re only constantly linked in from poor quality sites, Google notices, and takes note. Being associated with poor quality websites can ultimately lower your web ranking.

DO: Use a blog as part of your overall website SEO strategy%3Cbr%3E
DON’T: Treat this space as another spot to extoll the virtues of your company%3Cbr%3E

  • Explanation: Think about the psychology behind searching. People aren’t searching for terms like “Laufner and Steed, best lawyers in the Northern California region.” Instead, they’re probably asking questions like “What should I do after a DUI?” The more your blog — and any content associated with your website — answers the questions consumers have, the better. Being informative will also cause other websites to use you as a reference source. According to Hubspot, companies that blog receive, on average, 97% more inbound links.

DO: Have an engaging, well-designed website%3Cbr%3E
DON’T: Make a site that is well-designed at the expense of loading speed%3Cbr%3E

  • Explanation: Did you know that the majority of users, about 60%, will navigate off your website if it takes longer than five seconds to load? Not only is a quickly loading site essential for keeping people on the page, it’s important for getting them there in the first place, as well: Google began taking load time into ranking consideration starting in April 2010. You can prevent slow loading by choosing attractive but pared down web design, and by asking your website developer to make sure that your most popular pages preload information in anticipation of likely usage.

Do you have any tips for website SEO techniques? Let us know in the comments.

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How to Generate More Leads and Build Brand Reputation http://dcseo.us/2013/11/how-to-generate-more-leads-and-build-brand-reputation/ Thu, 28 Nov 2013 23:45:35 +0000 http://dcseo.us/?p=63 Continue reading ]]> If you own a small business, there is a good chance that you have heard the terms “Search Engine Optimization” (SEO), or “social media reseller” before. You are likely to have a million questions upon learning about this technique of internet marketing, such as “what is an SEO campaign exactly?” “What makes one private label SEO campaign better than another?” or “Does SEO marketing actually work?”

I am writing in hopes of answering these pressing questions you may have pertaining to SEO. Having six years experience working for an internet marketing firm, I trust that you will find my advice and information very helpful as you begin your campaign of being an internet marketing reseller.

1. What Is an SEO campaign?

Let us address the first question I listed…what exactly is SEO? Well, there are a few different strategies to choose from when looking for the best SEO company. The most successful of them, however, is known as content creation. The ultimate goal of a using the best SEO tools will be to optimize the search engine ranking of your website, hence the title…Search Engine Optimization. Knowing the answer to the question, “what is SEO” is the first step toward being a successful reseller of the best SEO campaign tools.

2. Planning The Best SEO Campaign.

The best way to do this is to outsource your marketing to a reputable internet marketing firm. This is where the second aforementioned question comes into play…what makes one reseller plan better than another? Firms with the best SEO experts available will also have a staff of in house writers who compose creative, compelling, and relevant articles and blog posts in the name of your business.

This published content will then be posted around to various social media websites. The goal here is to influence people to share the content, thus making your brand and link more pervasive on the web. The more high quality content that you have on the web published under your name, the higher up your website will rank on Google search engine results pages. That is the philosophy.

3. Skepticism Resolved.

Now for our last concern…does becoming an internet marketing reseller actually work to generate real leads? This question can be answered with some simple data. Consider for a moment that 93 percent of all online experiences begin with a search engine, and that 75 percent of people who use search engines do not click beyond the first page of results to find the good or service they are looking for.

Online service providers and retailers alike claim that over 39 percent of total sales are derived from the best SEO firms. Imagine making almost 40 percent more sales than you are right now. Internet marketing is the advertisement of the future, and you should be getting in on it today

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Stop Settling for a Terrible Page Ranking http://dcseo.us/2013/10/stop-settling-for-a-terrible-page-ranking/ Tue, 29 Oct 2013 13:14:14 +0000 http://dcseo.us/?p=61 Continue reading ]]> Those wondering if it is worth it or not to hire an SEO marketing firm should take a good look at how search engine optimization has changed just over the past few years. A few years ago, the most experienced New York and DC SEO firms were comfortable using techniques like stuffing and spinning. Nowadays however, people come to an SEO marketing firm for high quality content and social media promotion.

An October 28 article on SearchEngineJournal.com discussed how search marketers can use websites like Tumblr for both social media and SEO marketing. As a combination of social network platform and blogging site, Tumblr could be the next big thing for SEO experts to capitalize on for their clients.

An SEO firm should be able to work with a wide range of clients, understanding that each one of them will require a unique search engine optimization campaign. Even businesses that are going after the same audience will want to put out a unique message. An SEO services company that does not take the time to carefully construct a campaign for its clients should not be taken seriously.

Finally, it helps to find an SEO marketing firm that is able to listen. After a while, a client company may not like the direction that their campaign is heading. If a client wants to make a change in their marketing plan, they should not be met with excuses or stalling. They should be presented with options that could help to turn their situation around. With that kind of SEO firm on ones side, the internet could be theirs for the taking.

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Once You Hire the SEO Experts, What Happens Next? http://dcseo.us/2013/10/once-you-hire-the-seo-experts-what-happens-next/ Tue, 15 Oct 2013 23:04:38 +0000 http://dcseo.us/?p=59 Continue reading ]]> Did you know that about 60% of people do not know what SEO stands for? If your organization already knows that SEO stands for search engine optimization, then you can consider yourselves ahead of the game. However, to really get ahead in internet marketing, it takes more than just knowing that SEO is out there. You may want to hire a professional SEO firm to take advantage of the benefits that internet marketing can provide. As you move through the process of making that big decision, here are three questions you might ask yourself.

  1. What Makes SEO Experts Actually Experts?
  2. Individual SEO experts or professional SEO firms are more than just knowledgeable and skilled at pulling off internet marketing activities. They are agile, and are willing to change their SEO strategy to adapt to the ever-changing landscape of search engine optimization. Google makes numerous changes to its algorithm, sometimes every single day, and only publicizes very major changes.

    When they do take the time to give a name and a reason for their big change, it generally means that the marketing strategies will have to be adapted. Google has 900 million unique visitors every month, and while it changes search engine algorithms to give users a better experience, it keeps internet marketers on their toes trying to develop strategies that work better with the altered algorithms.

  3. What SEO Services Do the Experts Provide?
  4. SEO services encompass a wide range of internet marketing activity, from the SEO basics like optimizing website content, and sometimes website design, to the newer services including social media marketing. It is important to consider a professional firm that takes into account how internet user behavior is connected. For example, about 46% of users online are searching for product information, and about 50% of Facebook users are more likely to buy a product from a brand they are following on social media. It is not enough to have an optimized website, if you do not make it easy for social media users to connect with you and find their way to your website where they can turn into leads.

  5. What Will the SEO Campaign Actually Look Like?
  6. Did you know that companies that double their blogging efforts, from three to five times a month, up to six to eight times, can also double their online leads? Increasing blogging activity may be an integral part of your campaign. The SEO campaign itself will vary from firm to firm, but in general it will begin with a needs assessment, and an analysis of keywords and current search engine traffic. It might then progress to the development of quality content, publicizing it on social media, boosting the company blog, and all the while making coding changes to the site.

When all is said and done, a professional SEO firm will work with you and your company to develop a strategy that optimizes your website, your content, your social media interactions, and your online presence to increase traffic and business.

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