Did you know that about 60% of people do not know what SEO stands for? If your organization already knows that SEO stands for search engine optimization, then you can consider yourselves ahead of the game. However, to really get ahead in internet marketing, it takes more than just knowing that SEO is out there. You may want to hire a professional SEO firm to take advantage of the benefits that internet marketing can provide. As you move through the process of making that big decision, here are three questions you might ask yourself.

1. What Makes SEO Experts Actually Experts?

Individual SEO experts or professional SEO firms are more than just knowledgeable and skilled at pulling off internet marketing activities. They are agile, and are willing to change their SEO strategy to adapt to the ever-changing landscape of search engine optimization. Google makes numerous changes to its algorithm, sometimes every single day, and only publicizes very major changes.

When they do take the time to give a name and a reason for their big change, it generally means that the marketing strategies will have to be adapted. Google has 900 million unique visitors every month, and while it changes search engine algorithms to give users a better experience, it keeps internet marketers on their toes trying to develop strategies that work better with the altered algorithms.

2. What SEO Services Do the Experts Provide?

SEO services encompass a wide range of internet marketing activity, from the SEO basics like optimizing website content, and sometimes website design, to the newer services including social media marketing. It is important to consider a professional firm that takes into account how internet user behavior is connected. For example, about 46% of users online are searching for product information, and about 50% of Facebook users are more likely to buy a product from a brand they are following on social media. It is not enough to have an optimized website, if you do not make it easy for social media users to connect with you and find their way to your website where they can turn into leads.

3. What Will the SEO Campaign Actually Look Like?

Did you know that companies that double their blogging efforts, from three to five times a month, up to six to eight times, can also double their online leads? Increasing blogging activity may be an integral part of your campaign. The SEO campaign itself will vary from firm to firm, but in general it will begin with a needs assessment, and an analysis of keywords and current search engine traffic. It might then progress to the development of quality content, publicizing it on social media, boosting the company blog, and all the while making coding changes to the site.

When all is said and done, a professional SEO firm will work with you and your company to develop a strategy that optimizes your website, your content, your social media interactions, and your online presence to increase traffic and business.