“The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links,” says Adam Audette, as quoted in the book SEO Experts Reveal the Truth About Marketing.
%3Cbr%3E
If you want to improve your website’s ranking in search engine results, you’re hardly alone. SEO, or Search Engine Optimization, is a marketing game worth billions of dollars, and almost everyone is playing. This means that throwing it in as an afterthought isn’t going to work — not when you’re competing against players with expert knowledge of exactly what it takes.
%3Cbr%3E
Did you know that search is the number one driver of traffic to content sites? It’s time to improve your SEO strategy. Here are three search engine optimization tips you can keep in mind.
%3Cbr%3E
1. Keep a Blog and Update it With Interesting Information
%3Cbr%3E
Did you know that companies that blog have, on average, 432% more pages for search indexing? The trick to converting blog views into better ranking for your website is to provide useful information of the type people will be Googling for — not reiterating over and over why your company is the best. Good SEO is not like traditional marketing — it subtly leads people to your website and builds your website as an authority on a subject, rather than trying to convince them cold turkey that you matter.
%3Cbr%3E
2. Use Free Search Engine Optimization Tools
%3Cbr%3E
There are a ton of free tools available for websites to use, if you just bother to look for them. One tool you should definitely look for is a link-tester. These websites will go through your inbound and outbound links to check for quality. Low-quality links tend to drop you in rank, and if you find them, you can do a disavow. Similarly, if links on your own pages are dead, you’ll want to remove them — Google assumes pages with dead links are older, and grades them as less relevant to users. Google Analytics itself can be a useful tool for SEO since it can help you understand viewer bounce rates and what demographics your site tends to appeal to.
%3Cbr%3E
3. Work with an SEO Company
%3Cbr%3E
Were you one of those kids who convinced yourself you wouldn’t have to buy food when you were an adult because you could plant it all yourself in the backyard? For most people, this proves a lot more work, space, investment and time than it’s worth. SEO is like this. From a beginner perspective it might seem easy enough to plant a seed, but unless you want to buy a farm, you’re better off leaving this type of work to the SEO experts.
%3Cbr%3E
Have you gotten help from SEO experts? Let us know in the comments.