When it comes to modern search engine optimization marketing, it’s absolutely important to think about the big picture. Search engines want to deliver their end users the best possible results, which are up-to-date, high-quality pages that are relevant to their interests. The best search engine optimization services will cater to these factors more than the technical details.

Here’s a short list of search engine optimization tips that will help your site focus in on what search engines truly want.

1. Keyword Research.

Using the right target keywords will help improve your site’s relevancy for certain searches, and is one of the most important things you can do. It can actually make or break your site. Think about the things that a potential customer would type in to Google if they wanted to find your site. For example, if you ran a pizzeria, a good keyword might perhaps be “best pizza place around.” It’s easy enough to find the right keywords, because there are several free tools available that can help, like Wordtracker.

2. Blogs.

Now that you’ve got your keywords, is it enough to just put them in the headings and text of your site and nowhere else? Of course not. This is where blogs come in. The first and most foremost benefit of maintaining a blog on your site is that it gives you an easy way to weave more keywords in. Secondly, blogs let search engines know that your site has been recently updated, which allows search engines to naturally infer that your information is all up-to-date.

3. Social Media.

It’s not enough to just post blogs to the web–you’ve got to have a way to distribute them. Social media provides an excellent opportunity to get your site’s web content in front of potential customers. What’s more, a recent study of search engine optimization by Searchmetrics found a correlation between search rankings and social interactions–the more shares, likes, and comments that a page had, the better its search ranking was.

With these search engine optimization techniques, your site will undoubtedly improve its rankings. Keep in mind that search engine optimization takes patience and diligence, and while rankings won’t improve over night, they’ll gradually get to where you want them to be. If you have any questions, feel free to ask in the comments.